What’s In An Oscars Gift Bag?

Oscars Dolby Theatre
  • Article by Amy Bradney-George
  • February 11, 2015 at 7:24 AM

While there can only be one Academy Award winner in each category, everyone nominated is a winner. That’s the message niche marketing company Distinctive Assets strives to send with its $125,000 Oscar Nominee Gift Bags.

These lavish, luxurious and sometimes ludicrous packages go to all of the nominees that walk away without a golden statue. It’s a kind of consolation prize the company has offered to celebrities for the past 13 years, with some of the most expensive previous offerings including trips to Japan, Mexico and Canada, home spa systems and even a $16,000 “hair restoration procedure”.

This year’s list is no different, combining both pricey and wacky gifts for the stars (values are in US dollars):

  • $20,000 worth of car rentals Audi rental service SilverCard.
  • A $1500 three-night stay a Tuscany villa.
  • An $800 candy buffet voucher.
  • A $250 vibrator from Afterglow that uses laser therapy to increase arousal.
  • A $5000 medical procedure known as “O-Shot”, designed to “generate healthier and more functional tissue in the areas of sexual response in the vagina”.
  • A $20,000 gift certificate from Enigma Life, which offers dream analysis, a horoscope reading and a lesson in mind control.
  • A $5060 Home Spa System.
  • 10 personal training sessions with celebrity trainer Alexis Sleetzky, valued at $900.
  • $4,068 worth of treatment at Ventura Lipo-Light.
  • A $12,500 voucher for Terravelo Tours, which “combines the adventure of cycling, hiking, and excursions with gourmet cuisine and plush outdoor living quarters”.
  • A $5,000 piece of art from Gunner Fox.
  • A $25,000 piece of furniture by Elena Foccoli.
  • A $10,000 donation of pet food to the celebrity’s animal shelter of choice, from Ellen DeGeneres’ Halo Pet Food.
  • A $14,239 package from Reset Yourself, including hair mineral analysis, nutritional supplements and a session with a meditation expert.
  • An automatic, wearable 5 megapixel camera from Narrative Clip, valued at $229.
  • A $250 portable vaporiser from Haze Vaporizers.
  • A PolarLoop 24/7 activity tracker, which retails from $159.

Other goodies in the bag that have not been valued include anti-ageing products, facial repair cream, acne treatments, anti-perspirant deodorant, Starlettos heel protectors and head-support pillows.


While Distinctive Assets has been offering these consolation Oscar Nominee Gift Bags since 2003, the company is not actually affiliated with the Academy. Instead, it joins in the hype of the awards by sending out these “gift bags” after the awards as a way to promote its clients and support stars, with companies paying around US$4000 (AUD$5148) for the privilege of inclusion in the bags.

“To be part of the film industry’s biggest night on any level is thrilling,” Distinctive Assets founder Lash Fary says in an interview with Variety before the 2014 Oscars.

“We always look forward to introducing celebrities to an array of companies with fabulous gifts to share, but it’s particularly fun to be able to do so when you know it will truly brighten someone’s day.”

Whether or not the stars use all of the items in these gift bags, it is still a smart move for Distinctive Assets and the companies involved. Because even reporting on the gift bags themselves gets the word out about what types of products and services they provide, developing more brand awareness and potentially drumming up more business from both stars and star-gazers.

Image credit: Dolby Theatre via Wikimedia Commons

Distinctive Assets-Tuscan Villa

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