Fashion Revolution Day Puts Spotlight on Aussie Industry

Fashion Rev
  • Article by Roland Bleyer
  • April 22, 2015 at 11:28 AM

Australian fashion is being put in the spotlight this week thanks to the Australian Made Campaign and Fashion Revolution Day Australia.

While the official “Revolution Day” is on Friday 24th April, organisers and supporters have been spreading the word about different events and promotions running as part of the campaign.

Australian Made, in particular, has jumped on board to celebrate local clothing and accessory manufacturers.

“The Australian Made Campaign is proud to support the Fashion Revolution Day initiative, and the platform it provides Australia’s clothing and accessory manufacturers,” Australian Made Campaign Chief Executive, Ian Harrison, says in a statement about the day.

He adds that when people buy Australian Made, they are only “making a statement about Australian values” and getting great products in the process.

“Australian clothing and accessories are made to some of the highest manufacturing standards in the world, under ethical working conditions, supporting local jobs and local industry.”

Fashion Revolution Day runs all around the world and primarily uses social media to create awareness about supporting locally made, ethical fashion. It encourages people to “turn their clothes inside out and ask the question ‘who made my clothes?’”

For Warwick Rolfe, the owner of NSW clothing brand Woolerina, initiatives like Fashion Revolution Day have a significant positive impact on local manufacturers like his.

“Woolerina works with Australian Merino producers to ensure all of its Merino clothing and accessories are sustainably produced, and certified with the Australian Made Campaign and Ethical Clothing Australia,” he says.

“We think Australian fashion, made ethically and locally, from Australian Merino fibre is something to get excited about, and we hope consumers will get on board and help support local businesses.”


A photo posted by Fashion Revolution Day (@fash_rev) on

Anyone can show their support for the Fashion Revolution Day initiative and the local fashion industry by posting a selfie on social media that either shows an Australian Made brand with the caption ‘I know who made my clothes’ or calls out to brands with the question ‘who made my clothes?’ using the hashtags #whomademyclothes and #AustralianMadeCampaign.

The Fashion Revolution Day Australian and NZ Facebook page and the Fair Trade Association website also have more information about different events running as part of the “Revolution”, including free outdoor yoga, documentary screenings and markets.

Images: Fashion Revolution Day image, source: Instagram; Woolerina Head of Design and In-house Production Delia Lennane, source: Australian Made Campaign.


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