CommBank’s New Tech Targets Checkout Queues

Image: CommBank
  • Article by Roland Bleyer
  • April 01, 2015 at 9:30 AM

CommBank says its giving Australians even more ways to pay with the launch of its new EFTPOS tablet, “Albert”.

Launched at the end of March 2015, the mobile point-of-sale device runs on an open-source platform that’s designed to help businesses “improve and tailor their customer offering and gain unique business insights”, while also making the sales process more customisable for shoppers.

According to Gary Roach, Managing Director Payments & Cash Management Services, Commonwealth Bank, Albert’s potential is limitless and is set to revolutionise the point of sale experience.

“The payments landscape is rapidly evolving as Australians embrace new technology and there is a growing need for a more powerful, open platform which can adapt to changing customer needs, and provide real-time analytics and business insights,” he says.

“Albert has the potential to dramatically shift the way businesses take payments, offering merchants the ability to completely customise the customer experience from start to finish.”

The launch of the device comes hot on the heels of CommBank research that found 73% of Australians have abandoned a purchase in a retail store due to the length of the queue and most people (55%) leave a store if they have to wait more than five minutes.

As a result, CommBank says Australian retailers are potentially losing out on sales worth $1.2 billion a year. But the bank hopes to change that with Albert, which can help businesses recognise their most loyal patrons, let customers split the bill with ease, and even put an end to lengthy queues at the counter by enabling staff to accept payments at the table, on the shop floor, or even offsite at an event or function.

With more than 90 per cent of Australians saying their shopping experience would be improved if the sales process were tailored around their needs, CBA says the customisable nature of this EFTPOS tablet will complement a wide range of businesses including the hospitality and retail sectors.

Commonwealth Bank is currently working with leading Australian businesses including David Jones, Event Cinemas, Thredbo, and one of Australia’s leading hospitality providers, The Keystone Group (Jamie’s Italian, Chophouse, Kingsleys Steak & Crabhouse, Manly Wine, Hugos Manly, Gazebo Kings X, The Winery Surry Hills and The Loft) to make Albert a part of the payment process. Foot Locker, Mogas Regional and EasyFuel are also currently building customised apps for Albert.

Roach says Albert is a testament to CBA’s ongoing commitment to evolving to meet the needs of an “ever-changing business environment”.

“Our significant investment in the development of Albert demonstrates how serious we are about being the first-in-market to deliver new technological innovations to our customers and completely change the point of sale experience,” he says.

Images: CommBank logo, source: CommBank; shoppers in a queue, source: David Shankbone/Wikimedia Commons

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